GregoryBowers.com

Think.

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I think a lot—some say too much. Behold the results… a collection of my random, scattered thoughts. Pardon the dust, I'm tinkering with the layout in my spare time.

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When something I feel improves the user experience is removed because it results in a lower conversion rate, I find myself very confused. How can a poorer UX have a higher conversion rate?

One specific example: When offering additional paid features to an existing free product, upsell ads contain…

I face this often enough. It’s very easy to look at analytics and say “Oh, the conversion rate went down after your last push” and assume it’s something you added (or vice versa, in the mentioned case, where removing something you’re sure is good UX seems to improve conversion). However, analytics are never that easy. Conversion rates go up because of promotions, they go up because of streamlining into a cart, but they don’t guarantee a good user experience. I love seeing conversion rates jump after I make a change, but I really love seeing a goal met or time on page/site increase.

Imagine this: do you linger on an annoying site after you find the product you need? Nope. You jet through the payment process as fast as its janky ass will allow. You just converted. Did you enjoy it, or would you enjoy browsing through the site again? Nooope. Does it make short-term money? Usually.

Edward Tufte, info-graphic and statistical display luminary, has been appointed by President Obama to the Recovery Accountability and Transparency Board. I cannot imagine a better choice for breaking down complex information and making it obvious and available to the people. Bravo!

posted 3 days ago

This has me saying “ooooo… shiny” on several levels.

This has me saying “ooooo… shiny” on several levels.

posted 4 days ago

via curvedwhite

Dangers of Twitter as a news source

Screenshot of KING5 tweet

Twitter proving for us, yet again, that news outlets are more focused on “scooping” their competitors than fact checking.

Background: There was a random, unannounced fireworks display over Seattle this evening. I didn’t see/hear it up here in Fremont, but apparently most of the rest of town did. No one was entirely clear why the display was going off. My boss, Dave Schappell, utilizing his talent for snarky remarks that don’t translate well in text (and often enough in person, unless you know him and expect it), tweeted the following:

Seattle fireworks are for @TeachStreet profitability event - go hypergrowth go!http://www.TeachStreet.com :-)

Allow me to break this down for you: While TeachStreet is growing and doing reasonably well, we’re still a startup. We get paid like start-up employees. Our last company event involved getting beers and shuffleboard at a dive bar. Our work furnishings are second (and sometimes third) hand IKEA products. We have 8 people in our fancy “World HQ.” The air of sarcasm about wealth in our office is palpable. So the thought of us putting on a fireworks display is ludicrous. Also, Dave posts a fair amount of snark intweets (and STS emails, blog posts, etc.). We all do. We are startup culture. Our HR department is named Daryn Nakhuda.

Within minutes, Dave tweeted that he was kidding, that he expected (also somewhat facetiously) that the fireworks were for the newly-Google-acquired Picnik. However, an overzealous tweeter for local NBC affiliate KING5 (seriously, how do you get a job doing that? Sounds awesome.) retweeted Dave. And as we all know, if someone, especially an organisation of some sort, tweets something, it’s instantly true.

Suddenly, the tweets were flying about, explaining the fireworks show as a TeachStreet celebration. The dangerous nature of a tweet (and especially a RT) is the complete lack of context it carries. Another local station, KIRO, did the legwork of actually checking with Dave (which I’m guessing involved just checking his Twitter feed to see he’d followed up discounting what as said), and went to the trouble of finding out the show was actually part of Farmer’s Insurance celebration of their 100th anniversary.

It kills me to think that a news outlet would take something so flip and detached as a tweet as a proper source. I followed up with a tweet built largely on the same components: attribution of events to some promotion or celebration, followed by a link that contained no corroborating information.

To whit: http://twitter.com/gb/status/10108626165

Sadly, that tweet received far less attention than a reply to Nick about the whole situation, which mentioned my simplified-for-140-character-limit thoughts of KING5’s move (I called it “stupid” instead of my original “fairly insipid”), where the KING Tweeter-in-Chief threw up his/her hands and said “I guess I just trusted him!” (here, lest someone doubt).

Let’s get this straight: we’re becoming a society that checks their twitter stream for the latest news. There is no denying that; why else would all the local stations bother setting up twitter accounts and paying people to tweet and retweet? But let’s take a step back. If the same thing were to happen 40 years ago, if a newspaper or TV news broadcast blurted out groundless gossip and overheard tidbits the reporter heard on the subway or at the water-cooler, would the reporter have any credibility afterward? Would Walter Cronkite have explained LBJ’s death as caused by a case of chicken-pox because he overheard someone say that before going on air? Of course not. Would he have just thrown up his hands and said “Oh, I guess I just trusted the guy who was making a new pot of coffee in the break-room”?

Now, with that thought in your head, I heard the cure for baldness, cancer and inability to dance is hiring my fiancée… just trust me on that.

posted 5 days ago

A Clear follow-up

Okay, so after my rants about Clear being rather a joke, and several tweets about dealing with customer service and the need of sending out a tech to my home before considering any sort of refund, I have to say this: Honestly, they’re not that bad.

I’ve had far more headaches with customer service, tech support and the like from Comcast than my little circus with Clear resulted in. Things seemed a bit over the top, but the tech was super helpful, the customer service was always helpful and usually pretty happy and apologetic. And when I took the mobile wimax modem on a weekend trip, I found the speeds to be pretty sweet (for a mobile device).

What did I learn? Any sort of WiMax/4G broadband is HUGELY dependent on your area, the terrain, and a lot of little factors. If you, say, live in Portland and travel to, say, parts of Texas with frequency, Clear’s mobile 4G would be fantastic, and you’d probably have an easy time getting decent speeds at home. Unless you are in a hilly area (strike one against Seattle), have an apartment that faces away from the nearby towers (strike two for me), have a house with brick siding and double pane windows (strike three). Transitioning from a crazy fast connection speed like Comcast (I was between 20-30Mbps last I tested) to at even the best of WiMax speeds (~5-6Mbps) is kind of like having the pitcher nearly hitting you with one of the 3 strikes. I was only getting ~1Mbps downstream, which was closer to getting hit three times by the pitcher, only to have the ump call strikes each time.

Luckily, however, after the hoops, Clear did the right thing and said “Obviously our offering won’t work for you. Send in the modems and we’ll give you all your money back.” And they did, no strings. Any bitterness I might have harboured was blown away.

So I have to give a big thumbs up to Clear for handling things like a bunch of decent folks, instead of turning the screws like so many of their competitors.

posted 1 week ago

maniacalrage:

56 (56!) live covers from various Decemberists shows over the past few years. I wish, wish, wish I could download some of these.

When they broke out into Crazy About You (here in Heart’s neighborhood) last summer, people went apeshit.

weliveinthefuture:

New Zealand-based Martin Aircraft Company will soon sell commercial jetpacks for about $75,000. The 200-horsepower dual-propeller packs can ‘reach heights of up to 2,400 metres and top speeds of 60mph’ and don’t require a pilot’s license.
via sarahspy:good
===
The Jetpacks they promised us are just around the corner. You will have to go to New Zealand with your $75k to learn how to fly them.

JETPACKS!!! The future is now… in New Zealand.

weliveinthefuture:

New Zealand-based Martin Aircraft Company will soon sell commercial jetpacks for about $75,000. The 200-horsepower dual-propeller packs can ‘reach heights of up to 2,400 metres and top speeds of 60mph’ and don’t require a pilot’s license.

via sarahspy:good

===

The Jetpacks they promised us are just around the corner. You will have to go to New Zealand with your $75k to learn how to fly them.

JETPACKS!!! The future is now… in New Zealand.

kidcasting:

Black Dynamite, 2009

Just like the rest of the movie, the kidcasting was awesomely bad. God damn, what a great movie.

kidcasting:

Black Dynamite, 2009

Just like the rest of the movie, the kidcasting was awesomely bad. God damn, what a great movie.

posted 2 weeks ago

via kidcasting

What’s urgently needed at Mountain View are senior strategic designers with sufficient experience, clout and guts, empowered to stand up to geeky top management, MBA-driven product guys (Jonathan Rosenberg), left-brained quality assurers (Marissa Mayer), Microsoft-bred (Vic Gundotra) and countless other dominating engineer-managers to boldly demonstrate why pulling a trick like Buzz is short-sighted for Google’s long(er) term business interests.

Let’s not mince words: Google is not very good at design. The cacophony of its recent designs in Wave and Buzz are proof positive that Google’s single most valuable contribution to strategic design, its sparse search page, is but a distant memory now. Welcome to the Microsoft Ribbon-land.

Buzz launch wasn’t flawed, Google’s intentions are « counternotions

posted 3 weeks ago

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